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Showing results 59 to 78 of 86 < previous next >

Issue Date	Title	Author(s)
2022	The Chinese people’s intention to participate in livestream environmental marketing communications based on the technology acceptance model (tam)	Yanfei Liu
2019	The effect of sales promotion types on consumer behavior	Warisra Wacharakorn
2022	The Hong Kong consumers' perceptions of Boys' Love dramas and their attitudes toward Thailand and the gay community	Chung Yan Chan
2023	The impact of brand image on customer loyalty toward Haidilao Thailand	Liu Xin
2022	The impact of Oppo's brand equity on purchasing intentions of Thai consumers	Xiaoyuhui Yang
2019	The Impact of Playful Ironic Branded Entertainment on Consumer Behavior	Phubest Phirakulwanich
2023	The influence of AI chatbots on purchase intention of electric vehicles among consumers in China	Ning Fang
2021	The influence of brand ambassador on brand image and purchasing decision of C-Vitt among expatriates and locals	Agung Baskara
2022	The influence of human-like virtual influencers on intention to purchase beauty products among Chinese female gen Z	Sheng Liu
2022	The Influence of Perceived Risk and Perceived Value on Consumer Adoption of Cryptocurrency	Athit Rodpangtiam
2022	The influence of perceived value, user engagement, and emotions on usage intention of Thai Tiktok users	Phakkhaporn Dancharoenpol
2021	The influence of product placement on YouTube on dating app’s consumers' decision making	Lyuyang Xu
2021	The influence of Samsung smartphone social media advertising on Thai consumers’ attitude and purchase intention	Seint Sandi Tun
2021	The National Identity Representation in Bangkok's Museums	Yiwen Xu
2022	The personal branding on social media of Tilly Birds	Joshuachidchanok Podlas
2019	The relationship between brand experience and brand equity of Marimekko	Bundaree Deewong
2021	The relationship between Chinese consumers' exposure to Taobao live streaming of Thai brands and their purchase behavior	Chen Lin
2019	The relationship between Chinese viewers' attitude toward fansub videos and attitude toward sponsorship	Ruiqi Lou
2020	The relationship between consumers' beliefs about Sephora Thailand’s website, attitudes, and online purchase intentions	Kemjira Wangkapan
2019	The relationship between consumers’ digital media usage and their purchasing behavior on marketing training courses.	Kulthida Phithakwongwatthana

Showing results 59 to 78 of 86 < previous next >