CUIR at Chulalongkorn University: Browsing DSpace

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Showing results 32 to 51 of 86 < previous next >

Issue Date	Title	Author(s)
2021	Impacts of Bandwagon Effect and Product Type in Instagram Native Advertising on Generation Z Consumer's Behavior	Leiv Tore Kaltbeitzer
2013	THE INFLUENCE OF FOREIGN MARKETING COMMUNICATIONS ON MYANMARESE CONSUMERS BEHAVIOR.	Mulhern, Pamela
2023	Influences of millennial consumers’ perceived value and attitude on usage intention towards spa	Salisa Sornsaruht
2013	THE INFLUENCING FACTORS PRESSURING THAI WOMEN ON DECISION MAKING ON BEAUTY AND APPEARANCE TRANSFORMATION.	Siripak Seewan
2019	Loyalty of Taylor Swift's fans and their uses of social media during crisis regarding music ownership controversy	Nidawan Asavataweechok
2021	Mainstream war films: a soft power tool for china’s promotion of Chinese national identity and patriotism	Fan Zhang
2022	Millennial consumers' behavior on purchasing amulet jewelry	Nuanhatai Tantayotai
2022	Perceived image of Samui Island from local stakeholders	Ponatip Phetrat
2022	Perception of women entrepreneurs on social media use for marketing communication in Qatar	Aisha Ali A.T.Al-khulaifi
2018	Personal branding strategies of influential Youtubers and perceptions of Thai millennials toward them	Chanamon Phansab
2023	Purchase behavior toward luxury fashion brands during Thailand's economic recovery after the COVID-19 pandemic among generation Y consumers	Jaruwarin Palarungsri
2014	Reference Group Influences on Consumer's Product and Brand Decisions	Nathathida Kovitcharoenkul
2020	Relationship between online video game influencer’s credibility and purchase intention	Aniwat Sankosik
2020	Relationship between personal factors and consumer's attitudes and behavioral intentions on the uses of K Plus mobile banking service	Pitchaya Hautavanija Limsakul
2020	Relationship between personality traits and consumer behavior in purchasing fashion apparel on electronic commerce platforms	Pichanan Toonkamthornchai
2015	The relationship of emotional language on viewer shares within online news platforms	Sutthichart Denpruektham
2018	The role of consumer determinants in the relationship between brand equity and behavioral intentions	Hanh Tran Thi My
2021	Segmentation of Thai generation z on value, attitude, brand loyalty, and purchase intention towards cruelty-free products	Emmika Lounporn
2022	Source characteristics, attitude, and purchase intention toward fashion product with inclusive advertising	Diskul Skuldist
2021	Storytelling techniques, social media strategies, and tourism destination images of Thailand by Chinese Douyin content creators	Xuanrui Xiao

Showing results 32 to 51 of 86 < previous next >