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CUIR at Chulalongkorn University
Browsing by Author Papaporn Chaihanchanchai
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Showing results 2 to 10 of 10
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Issue Date
Title
Author(s)
2019
The effect of sales promotion types on consumer behavior
Warisra Wacharakorn
2022
The influence of perceived value, user engagement, and emotions on usage intention of Thai Tiktok users
Phakkhaporn Dancharoenpol
2019
The relationship between brand experience and brand equity of Marimekko
Bundaree Deewong
2020
The relationship between consumers' beliefs about Sephora Thailand’s website, attitudes, and online purchase intentions
Kemjira Wangkapan
2021
The relationship between eWOM credibility, consumer’s trust, and intention to visit a café based on the café story Facebook page
Nutchawee Ahrivorayapong
2020
The relationship between influencer’s characteristics, consumers’ attitudes, and purchase intentions on CLÉ DE PEAU BEAUTÉ brand
Julie Parkinson
2021
The relationship between interest and attitude towards online sales promotion, and impulsive buying for cosmetics among Chinese generation Z consumers
Peilin Peng
2022
The relationship between source credibility, advertising recognition, and purchase intention on snack products
Pornsit Cheawkamolpat
2021
The relationship between Starbucks brand’s image, trust, and online engagement
Wei-chih Chen