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Showing results 43 to 62 of 86 < previous next >

Issue Date	Title	Author(s)
2014	Reference Group Influences on Consumer's Product and Brand Decisions	Nathathida Kovitcharoenkul
2020	Relationship between online video game influencer’s credibility and purchase intention	Aniwat Sankosik
2020	Relationship between personal factors and consumer's attitudes and behavioral intentions on the uses of K Plus mobile banking service	Pitchaya Hautavanija Limsakul
2020	Relationship between personality traits and consumer behavior in purchasing fashion apparel on electronic commerce platforms	Pichanan Toonkamthornchai
2015	The relationship of emotional language on viewer shares within online news platforms	Sutthichart Denpruektham
2018	The role of consumer determinants in the relationship between brand equity and behavioral intentions	Hanh Tran Thi My
2021	Segmentation of Thai generation z on value, attitude, brand loyalty, and purchase intention towards cruelty-free products	Emmika Lounporn
2022	Source characteristics, attitude, and purchase intention toward fashion product with inclusive advertising	Diskul Skuldist
2021	Storytelling techniques, social media strategies, and tourism destination images of Thailand by Chinese Douyin content creators	Xuanrui Xiao
2012	Symbology development for hazard communication in Thailand	Pornteera Imsuwansakorn
2013	THAI PEOPLE'S ATTITUDES TOWARDS INFOGRAPHICS AND TEXTS AS MEANS OF COMMUNICATION FOR SOCIAL CAMPAIGNS	Tachapon Intaratayvee
2020	Thai tourists’ attitude towards Germany’s COVID-19 crisis management and their intention to travel to Germany	Jasmin Phitcha Joas
2021	Thai viewers’ exposure, engagement, and purchase intention on the Youtube advertisements during COVID-19 pandemic	Xinxin Ye
2022	Thailand generation Z consumers’ brand perception of Bonchon restaurantin Thailand	Aditep Jirattikorn
2021	Thais' attitude towards product placement in gaming streamers on Youtube	Jiraphat Jirappapa
2022	The Chinese media narrative of Thailand as a tourist destination after the legalization of cannabis (for medical purposes or health concerns)	Shuang Deng
2022	The Chinese people’s intention to participate in livestream environmental marketing communications based on the technology acceptance model (tam)	Yanfei Liu
2019	The effect of sales promotion types on consumer behavior	Warisra Wacharakorn
2022	The Hong Kong consumers' perceptions of Boys' Love dramas and their attitudes toward Thailand and the gay community	Chung Yan Chan
2023	The impact of brand image on customer loyalty toward Haidilao Thailand	Liu Xin

Showing results 43 to 62 of 86 < previous next >