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Showing results 49 to 68 of 86 < previous next >

Issue Date	Title	Author(s)
2021	Segmentation of Thai generation z on value, attitude, brand loyalty, and purchase intention towards cruelty-free products	Emmika Lounporn
2022	Source characteristics, attitude, and purchase intention toward fashion product with inclusive advertising	Diskul Skuldist
2021	Storytelling techniques, social media strategies, and tourism destination images of Thailand by Chinese Douyin content creators	Xuanrui Xiao
2012	Symbology development for hazard communication in Thailand	Pornteera Imsuwansakorn
2013	THAI PEOPLE'S ATTITUDES TOWARDS INFOGRAPHICS AND TEXTS AS MEANS OF COMMUNICATION FOR SOCIAL CAMPAIGNS	Tachapon Intaratayvee
2020	Thai tourists’ attitude towards Germany’s COVID-19 crisis management and their intention to travel to Germany	Jasmin Phitcha Joas
2021	Thai viewers’ exposure, engagement, and purchase intention on the Youtube advertisements during COVID-19 pandemic	Xinxin Ye
2022	Thailand generation Z consumers’ brand perception of Bonchon restaurantin Thailand	Aditep Jirattikorn
2021	Thais' attitude towards product placement in gaming streamers on Youtube	Jiraphat Jirappapa
2022	The Chinese media narrative of Thailand as a tourist destination after the legalization of cannabis (for medical purposes or health concerns)	Shuang Deng
2022	The Chinese people’s intention to participate in livestream environmental marketing communications based on the technology acceptance model (tam)	Yanfei Liu
2019	The effect of sales promotion types on consumer behavior	Warisra Wacharakorn
2022	The Hong Kong consumers' perceptions of Boys' Love dramas and their attitudes toward Thailand and the gay community	Chung Yan Chan
2023	The impact of brand image on customer loyalty toward Haidilao Thailand	Liu Xin
2022	The impact of Oppo's brand equity on purchasing intentions of Thai consumers	Xiaoyuhui Yang
2019	The Impact of Playful Ironic Branded Entertainment on Consumer Behavior	Phubest Phirakulwanich
2023	The influence of AI chatbots on purchase intention of electric vehicles among consumers in China	Ning Fang
2021	The influence of brand ambassador on brand image and purchasing decision of C-Vitt among expatriates and locals	Agung Baskara
2022	The influence of human-like virtual influencers on intention to purchase beauty products among Chinese female gen Z	Sheng Liu
2022	The Influence of Perceived Risk and Perceived Value on Consumer Adoption of Cryptocurrency	Athit Rodpangtiam

Showing results 49 to 68 of 86 < previous next >