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CUIR at Chulalongkorn University
Browsing by Degree Discipline Strategic Communication Management
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Showing results 19 to 38 of 86
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Issue Date
Title
Author(s)
2021
Consumers’ perceptions and attitudes towards Louis Vuitton and their brand ambassadors
Victor Mechai Siharath
2020
Consumer’s media exposure, motivation, and engagement on “call me emperor” mobile game
Yun-jung Chung
2022
Credibility of travel influencer on millennial traveling behavior
Papitchayapa Boonsub
2014
Current Status of Consumer Research in Thai Film Industry
Supakit Boonanegpat
2022
East Asian tourists’ exposure to social media advertising, attitude, and their purchasing behavior with hotels in Bangkok
Chaitach Sirisachdecha
2012
Effectiveness of using Thai super stars for multiple brand endorsement
Vilai Vitayaveerasuk
2015
EFFECTS OF FOREIGN BRAND NAMES AND PRODUCT TYPES ON CONSUMER BEHAVIOR
Photchanath Phongpanich
2023
Factors affecting online purchase intention of Thai and non-Thai shoppers on Lazada in Thailand
Su Myat Hay Thi
2021
Factors influencing consumers’ purchaseintention towards products endorsed by Korean boy bands on Youtube
Wanthida Tiwari
2023
Filipino consumers' perception toward Gentlewoman Thai fashion brand
Gabriel Lorenzo Del Carmen
2015
GASTRODIPLOMACY AS COMMUNICATIONS OF INDONESIAN IDENTITY
Nunik Hariyanti
2022
Generation Z consumers’ behavior on Jones’ Salad’s online marketing communications
Pitchaya Watcharodomprasert
2019
Generation z's attitude towards music consumption on Joox online music streaming application
Ravisrarat Pibulpanuvat
2021
Impacts of Bandwagon Effect and Product Type in Instagram Native Advertising on Generation Z Consumer's Behavior
Leiv Tore Kaltbeitzer
2013
THE INFLUENCE OF FOREIGN MARKETING COMMUNICATIONS ON MYANMARESE CONSUMERS BEHAVIOR.
Mulhern, Pamela
2023
Influences of millennial consumers’ perceived value and attitude on usage intention towards spa
Salisa Sornsaruht
2013
THE INFLUENCING FACTORS PRESSURING THAI WOMEN ON DECISION MAKING ON BEAUTY AND APPEARANCE TRANSFORMATION.
Siripak Seewan
2019
Loyalty of Taylor Swift's fans and their uses of social media during crisis regarding music ownership controversy
Nidawan Asavataweechok
2021
Mainstream war films: a soft power tool for china’s promotion of Chinese national identity and patriotism
Fan Zhang
2022
Millennial consumers' behavior on purchasing amulet jewelry
Nuanhatai Tantayotai