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CUIR at Chulalongkorn University
Browsing by Degree Discipline Strategic Communication Management
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Showing results 63 to 82 of 86
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Issue Date
Title
Author(s)
2022
The impact of Oppo's brand equity on purchasing intentions of Thai consumers
Xiaoyuhui Yang
2019
The Impact of Playful Ironic Branded Entertainment on Consumer Behavior
Phubest Phirakulwanich
2023
The influence of AI chatbots on purchase intention of electric vehicles among consumers in China
Ning Fang
2021
The influence of brand ambassador on brand image and purchasing decision of C-Vitt among expatriates and locals
Agung Baskara
2022
The influence of human-like virtual influencers on intention to purchase beauty products among Chinese female gen Z
Sheng Liu
2022
The Influence of Perceived Risk and Perceived Value on Consumer Adoption of Cryptocurrency
Athit Rodpangtiam
2022
The influence of perceived value, user engagement, and emotions on usage intention of Thai Tiktok users
Phakkhaporn Dancharoenpol
2021
The influence of product placement on YouTube on dating app’s consumers' decision making
Lyuyang Xu
2021
The influence of Samsung smartphone social media advertising on Thai consumers’ attitude and purchase intention
Seint Sandi Tun
2021
The National Identity Representation in Bangkok's Museums
Yiwen Xu
2022
The personal branding on social media of Tilly Birds
Joshuachidchanok Podlas
2019
The relationship between brand experience and brand equity of Marimekko
Bundaree Deewong
2021
The relationship between Chinese consumers' exposure to Taobao live streaming of Thai brands and their purchase behavior
Chen Lin
2019
The relationship between Chinese viewers' attitude toward fansub videos and attitude toward sponsorship
Ruiqi Lou
2020
The relationship between consumers' beliefs about Sephora Thailand’s website, attitudes, and online purchase intentions
Kemjira Wangkapan
2019
The relationship between consumers’ digital media usage and their purchasing behavior on marketing training courses.
Kulthida Phithakwongwatthana
2021
The relationship between eWOM credibility, consumer’s trust, and intention to visit a café based on the café story Facebook page
Nutchawee Ahrivorayapong
2018
The relationship between Facebook users’ motivation on environmental issues, environmental awareness and behavioral tendency in Vietnam
Linh Nguyen Ba Tue
2020
The relationship between influencer’s characteristics, consumers’ attitudes, and purchase intentions on CLÉ DE PEAU BEAUTÉ brand
Julie Parkinson
2021
The relationship between interest and attitude towards online sales promotion, and impulsive buying for cosmetics among Chinese generation Z consumers
Peilin Peng