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Showing results 15 to 34 of 141 < previous   next >
Issue DateTitleAuthor(s)
2019Caffe MuanChon marketing mix and consumer's purchasing decisionNisapa Kulnarernatwanich
2021Can Japan's horse racing industry sustainably improve its competitiveness? -an analysis focusing on economic factors-Katsuya Imanishi
2020Coffee consumption behavior and SWOT analysis: a coffee shop in Hat YaiNarinthorn Foithong
2019Comparative analysis of debts financing between Apple Inc. and Samsung Electronics Co., Ltd. on product pricing strategiesWarintorn Pramoteyada
2021Consumer perception and purchasing decisions toward environmental and animal friendly products : empirical analysis in ThailandPaphawee Rojkiratikarn
2022Creating a sustainable tourism model of Oceanfront Beach Resort, Phuket Thailand, during the COVID-19 pandemicRaiwin Chinkijjakarn
2020CSR in Thailand – an analysis of BJC and its specific CSR activities combining its glass packaging businessYuxin Shen
2020Determinants of health promotion service consumption in ThailandPimpa Vitidladda
2021Does increasing Inflation lead to income inequality in Thailand and south-east Asia?Panipuk Maneethai
2020Does online marketing and promotions of Major Cineplex attract the consumer brand loyalty?Tanatwee Kongkeaw
2019Does promotion mix impact on the consumption of soft drinks in Thailand? A study of Coca-Cola Marketing mix in ThailandMe Me Win Han
2019Does social media trend affect people decision to eat out?Chanonpol Chanuhacha
2021Does Thailand’s new electric vehicle policy affect Battery Electric Vehicle (BEV) adoption?Apinya Thitiphatthanawanit
2020Does the acquisition increase shareholder wealth?: evidence from the case of BJC acquiring Big C, in ThailandSaraphan Choowattanapakorn
2020Does the BIG Card encourage members to be loyal to boost sales of Big C?Rui Fang
2019Does the credibility of an influencer affect buying intention of YouTube users and Is there a difference in perception of an influencer's credibility and on their buying intention regarding gender characteristicsAnthony Kim Long Hoang
2022Driving sustainability for a hotel in PhuketNatharee Somboon
2021Effect of exchange rate, exchange rate volatility, and stock market return on foreign direct investmentSansanee Vanapruk
2020Effects of e-commerce trend on firm performance of Thailand retail industry: a case of Berli Jucker public company limitedKen Chen
2021Export competitiveness analysis of Thailand plastic resins to Chinese marketPetcharat Kananuruk