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Showing results 15 to 34 of 48 < previous next >

Issue Date	Title	Author(s)
2012	Effectiveness of using Thai super stars for multiple brand endorsement	Vilai Vitayaveerasuk
2015	EFFECTS OF FOREIGN BRAND NAMES AND PRODUCT TYPES ON CONSUMER BEHAVIOR	Photchanath Phongpanich
2021	Factors influencing consumers’ purchaseintention towards products endorsed by Korean boy bands on Youtube	Wanthida Tiwari
2015	GASTRODIPLOMACY AS COMMUNICATIONS OF INDONESIAN IDENTITY	Nunik Hariyanti
2019	Generation z's attitude towards music consumption on Joox online music streaming application	Ravisrarat Pibulpanuvat
2011	Global warming campaigns in Bangkok : framing analysis and campaign effectiveness	Teerada Chongkolrattanaporn
2021	Impacts of Bandwagon Effect and Product Type in Instagram Native Advertising on Generation Z Consumer's Behavior	Leiv Tore Kaltbeitzer
2013	THE INFLUENCE OF FOREIGN MARKETING COMMUNICATIONS ON MYANMARESE CONSUMERS BEHAVIOR.	Mulhern, Pamela
2013	THE INFLUENCING FACTORS PRESSURING THAI WOMEN ON DECISION MAKING ON BEAUTY AND APPEARANCE TRANSFORMATION.	Siripak Seewan
2019	Loyalty of Taylor Swift's fans and their uses of social media during crisis regarding music ownership controversy	Nidawan Asavataweechok
2021	Mainstream war films: a soft power tool for china’s promotion of Chinese national identity and patriotism	Fan Zhang
2018	Personal branding strategies of influential Youtubers and perceptions of Thai millennials toward them	Chanamon Phansab
2002	Policy evaluation on promotion projects implemented by the Public Relations Department's Regional Offices	Jitraporn Sudhivoraseth
2014	Reference Group Influences on Consumer's Product and Brand Decisions	Nathathida Kovitcharoenkul
2020	Relationship between online video game influencer’s credibility and purchase intention	Aniwat Sankosik
2020	Relationship between personal factors and consumer's attitudes and behavioral intentions on the uses of K Plus mobile banking service	Pitchaya Hautavanija Limsakul
2020	Relationship between personality traits and consumer behavior in purchasing fashion apparel on electronic commerce platforms	Pichanan Toonkamthornchai
2015	The relationship of emotional language on viewer shares within online news platforms	Sutthichart Denpruektham
2018	The role of consumer determinants in the relationship between brand equity and behavioral intentions	Hanh Tran Thi My
2021	Segmentation of Thai generation z on value, attitude, brand loyalty, and purchase intention towards cruelty-free products	Emmika Lounporn

Showing results 15 to 34 of 48 < previous next >