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Showing results 28 to 47 of 48 < previous next >

Issue Date	Title	Author(s)
2014	Reference Group Influences on Consumer's Product and Brand Decisions	Nathathida Kovitcharoenkul
2020	Relationship between online video game influencer’s credibility and purchase intention	Aniwat Sankosik
2020	Relationship between personal factors and consumer's attitudes and behavioral intentions on the uses of K Plus mobile banking service	Pitchaya Hautavanija Limsakul
2020	Relationship between personality traits and consumer behavior in purchasing fashion apparel on electronic commerce platforms	Pichanan Toonkamthornchai
2015	The relationship of emotional language on viewer shares within online news platforms	Sutthichart Denpruektham
2018	The role of consumer determinants in the relationship between brand equity and behavioral intentions	Hanh Tran Thi My
2021	Segmentation of Thai generation z on value, attitude, brand loyalty, and purchase intention towards cruelty-free products	Emmika Lounporn
2021	Storytelling techniques, social media strategies, and tourism destination images of Thailand by Chinese Douyin content creators	Xuanrui Xiao
2012	Symbology development for hazard communication in Thailand	Pornteera Imsuwansakorn
2013	THAI PEOPLE'S ATTITUDES TOWARDS INFOGRAPHICS AND TEXTS AS MEANS OF COMMUNICATION FOR SOCIAL CAMPAIGNS	Tachapon Intaratayvee
2020	Thai tourists’ attitude towards Germany’s COVID-19 crisis management and their intention to travel to Germany	Jasmin Phitcha Joas
2019	The effect of sales promotion types on consumer behavior	Warisra Wacharakorn
2019	The Impact of Playful Ironic Branded Entertainment on Consumer Behavior	Phubest Phirakulwanich
2019	The relationship between brand experience and brand equity of Marimekko	Bundaree Deewong
2019	The relationship between Chinese viewers' attitude toward fansub videos and attitude toward sponsorship	Ruiqi Lou
2020	The relationship between consumers' beliefs about Sephora Thailand’s website, attitudes, and online purchase intentions	Kemjira Wangkapan
2019	The relationship between consumers’ digital media usage and their purchasing behavior on marketing training courses.	Kulthida Phithakwongwatthana
2018	The relationship between Facebook users’ motivation on environmental issues, environmental awareness and behavioral tendency in Vietnam	Linh Nguyen Ba Tue
2020	The relationship between influencer’s characteristics, consumers’ attitudes, and purchase intentions on CLÉ DE PEAU BEAUTÉ brand	Julie Parkinson
2019	The relationship between potential Chinese tourists' motivation, exposure to eWOM and intention to travel to Thailand	Danxin Liu

Showing results 28 to 47 of 48 < previous next >