CUIR at Chulalongkorn University: Browsing DSpace

Browsing by Author Saravudh Anantachart

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Showing results 1 to 14 of 14

Issue Date	Title	Author(s)
2020	Chinese consumer's behavior on Heytea's co-branding campaign	Rui Pu
2020	Development of measurement scales of consumer-based brand equity for small and medium enterprises	Nitcha Chokpitakkul
2015	EFFECTS OF FOREIGN BRAND NAMES AND PRODUCT TYPES ON CONSUMER BEHAVIOR	Photchanath Phongpanich
2022	Generation Z consumers’ behavior on Jones’ Salad’s online marketing communications	Pitchaya Watcharodomprasert
2019	Generation z's attitude towards music consumption on Joox online music streaming application	Ravisrarat Pibulpanuvat
2021	Impacts of Bandwagon Effect and Product Type in Instagram Native Advertising on Generation Z Consumer's Behavior	Leiv Tore Kaltbeitzer
2023	Influences of millennial consumers’ perceived value and attitude on usage intention towards spa	Salisa Sornsaruht
2022	Millennial consumers' behavior on purchasing amulet jewelry	Nuanhatai Tantayotai
2014	Reference Group Influences on Consumer's Product and Brand Decisions	Nathathida Kovitcharoenkul
2020	Relationship between personal factors and consumer's attitudes and behavioral intentions on the uses of K Plus mobile banking service	Pitchaya Hautavanija Limsakul
2020	Relationship between personality traits and consumer behavior in purchasing fashion apparel on electronic commerce platforms	Pichanan Toonkamthornchai
2018	The role of consumer determinants in the relationship between brand equity and behavioral intentions	Hanh Tran Thi My
2019	The Impact of Playful Ironic Branded Entertainment on Consumer Behavior	Phubest Phirakulwanich
2019	Vietnamese consumers’ attitude toward H&M brand, visual merchandising and their purchasing behavior	Ha My Phan Thi

Showing results 1 to 14 of 14