Influential factors of water conservation behaviors in household: a case study of condominiums in Bangkok, Thailand

Abstract

This study aims to investigate water use and water conservation behaviors of people in condominiums in Bangkok, Thailand, and to determine the most influential factor to the behavioral intention, among attitude, social norm, perceived behavioral control (PBC), and information effect. A questionnaire survey of 210 respondents was conducted in Bangkok Metropolitan area between January – April, 2018. Data was analyzed by descriptive statistic to investigate water conservation behaviors and Structural Equation Model (SEM) to examine the determinants of intention to perform the everyday water conservation behaviors and to install water saving devices. The results indicate that two top practices rate related to everyday water conservation behaviors are (1) making sure that the tap not drip and (2) cleaning food scrapes before dish washing. Most of residents have installed dual-flush toilet in their household. Essentially, the SEM result reveal PBC affects significantly on intention to everyday water conservation behaviors. And attitude and information effect have influence to install water saving devices. The results from this study increase an understanding about key factors affecting the motivation of water conservation behaviors. This is helpful to develop effective water demand management strategy and future policy.​