Optimal condition for Haematococcus pluvialis NIES 144 cultures for astaxanthin production

Abstract

The objectives of this research were 1) to study consumer's attitude toward direct marketing 2) to study consumer's attitude toward privacy intrusion from direct marketing and 3) to study consumer's desire for regulations in direct marketing. This survey research was conducted using questionnaires with 400 samples, male and female, aged 21 - 50, residing in Bangkok Metropolitan area. The research found that: 1) Majority of the consumers had neutral attitude toward direct marketing. 2) Majority of the consumers considered direct marketing as privacy intrusion at moderate level. 3) Majority of the consumers desired regulations in direct marketing at high level. 4) Consumer's attitude toward direct marketing and attitude toward privacy intrusion from direct marketing were significantly negative correlated at 0.05. 5) Consumer's attitude toward direct marketing and desire for regulations in direct marketing were significantly negative correlated at 0.05. 6) Consumer's attitude toward privacy intrusion from direct marketing and desire for regulations in direct marketing were significantly positive correlated at 0.05. 7) Consumer's attitude toward direct marketing and attitude toward privacy intrusion from direct marketing significantly correlated with desire for regulations in direct marketing at 0.05.