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https://cuir.car.chula.ac.th/handle/123456789/8212
| Title: | การแบ่งกลุ่มผู้ใช้และประสิทธิภาพการให้บริการ |
| Other Titles: | Market segmentation and the efficiency of services |
| Authors: | ประภาวดี สืบสนธิ์ |
| Email: | prapava@sut.ac.th |
| Other author: | จุฬาลงกรณ์มหาวิทยาลัย. คณะอักษรศาสตร์ |
| Subjects: | ห้องสมุด -- การประชาสัมพันธ์ ห้องสมุด -- การบริหาร ผู้ใช้ห้องสมุด |
| Issue Date: | 2530 |
| Publisher: | จุฬาลงกรณ์มหาวิทยาลัย |
| Citation: | วารสารวิทยบริการ จุฬาลงกรณ์มหาวิทยาลัย. 9,1(ก.ค. 2530),30-39 |
| Other Abstract: | The “market segmentation” or “users” group segmentation” becomes an indispensable part of the library and information system since the application of market research technique will help the librarians perceive the avenue for planning as well as enhancing their services and operation. Through the market segmentation method, the library users’ group will be segmented into several smaller groups so that needs can be implemented to each specific group. The basic concepts of marketing and of marketing group are being touched upon in this article. In order to fully understand the market segmentation, the methods are steps for along with the variables of marketing differented are also examined. Finally, the article considers the salient point which the libraries can rely on as a foundation for their information production and services. |
| URI: | http://cuir.car.chula.ac.th/handle/123456789/8212 |
| ISSN: | 0125-2852 |
| Type: | Article |
| Appears in Collections: | OAR - Journal Articles |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Prapavadee.pdf | 1.68 MB | Adobe PDF | View/Open |
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