Feasibility of establishing a resident contemporary dance company at Thailand Cultural Centre

Abstract

This thesis aims to study the feasibility of establishing a resident contemporary dance company (RCDC) at the Thailand Cultural Centre (TCC). Feasibility was established in term of managerial, financial, technical, marketing performance criteria, TCC information was discussed. Contemporary dance and world resident contemporary dance companies were explored. The methodology employed in the documentary research, in-depth interviews, observation and audience survey. Surveys were carried out between 1 August 2001 and 15 February 2002 at the TCC in Bangkok for this qualitative research. Interviews were conducted with artists and experts in Thailand and abroad. Then the data collected were analyzed by means of the Square Model for the Data Analysis developed specially for this thesis. This thesis advances four research propositions. The analysis confirmed all the propositions (1) That the RCDC at the TCC will benefit TCC, (2) That the RCDC should be established at TCC based upon the evolution strategies (3) That the RCDC structure can be developed at TCC. (4) That the establishment of the RCDC at TCC is feasible.