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Issue Date	Title	Author(s)
2023	Chanel brand equity in the eyes of male consumers	Alexandra Grace Sheehan
2023	The influence of AI chatbots on purchase intention of electric vehicles among consumers in China	Ning Fang
2023	The impact of brand image on customer loyalty toward Haidilao Thailand	Liu Xin
2023	Consumers' media exposure, attitude and purchase intention toward Samsung Brand in Myanmar	Soe Darli
2023	Factors affecting online purchase intention of Thai and non-Thai shoppers on Lazada in Thailand	Su Myat Hay Thi
2023	Purchase behavior toward luxury fashion brands during Thailand's economic recovery after the COVID-19 pandemic among generation Y consumers	Jaruwarin Palarungsri
2023	Brand experience of Thai consumers towards Let's Relax Spa and Massage	Sasachol Chumnanvej
2023	Influences of millennial consumers’ perceived value and attitude on usage intention towards spa	Salisa Sornsaruht
2566	คุณลักษณะการสื่อสารภาวะผู้นำของผู้นำองค์กรเจนวาย กับการมีส่วนร่วมของพนักงานองค์กรในธุรกิจครอบครัวแบบ SMEs ยุคดิสรัปชั่น	เมธากุล สุวรรณบุตร
2023	Filipino consumers' perception toward Gentlewoman Thai fashion brand	Gabriel Lorenzo Del Carmen