A critique on creative economy as a potential tool for promotion of Thailand's sustainable development policy

Abstract

As the world is full of threats, development seems to be an international issue where the state authority has to seek for the most effective solution and drive the development in the country. In Thailand, there is the urgent call to reposition Thailand among ASEAN countries as they used to be and become a developed and sustainable society. Creative economy uses as the potential tool to enhance the sustainable growth and development which also being a feasible option for country. With a diverse usage in the world, it is difficult to ensure the effectiveness after implementation in a country. To illustrate the potential of a creative economy and its effectiveness to achieve sustainable development, it needs to critique a core concept and shared characteristic of the creative economy which uses discourse analysis to conceal under a diverse interpretation by four countries as The United States, The United Kingdom, Japan, and The Republic of Korea to illustrate the ideal types of the creative economy. It will be further studied for a case study of Thailand’s creative economy. The findings reveal the potential of the creative economy to accomplish sustainable development in Thailand. Even though the concept of creative economy is being used diversely in the world, the core concept and expected outcome address it as the potential solution for the country to tackle the current situation and stimulate the growth and development with sustainability. However, there is an interesting argument by the end of this research to see whether the effectiveness of a creative economy to achieve sustainable development would present a progress to achieve the sustainable development of Thailand. Lastly, it could be answered why Thailand could not make great progress to achieve sustainable development for the country these days when there is the potential tool in country.